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10 September 2021

‘It’s Not OK’ campaign launches week of action with Cumbria Choice Based Lettings Partnership to tackle child exploitation in Cumbria

Organisations leading Cumbria’s It’s Not Ok campaign are working with other partners to launch a week of action to help housing staff and local residents spot the signs of child exploitation.

The awareness raising week, which launches on Monday 13 September, has been organised by Cumbria Safeguarding Children Partnership (CSCP) together with the NSPCC and Cumbria Choice Based Lettings Partnership as part of the year-long campaign.

A number of webinars have been arranged as part of the week of action to share with both housing staff and residents, information and advice to help people spot signs of child exploitation, and actions to help build confidence around knowing what to do and where to report should people have concerns for a child.

To support the week of action and throughout the campaign a number of resources have been created aimed at all ages and audiences including young people, parents, carers and practitioners, with the aim being to educate as many people as possible of the signs of child exploitation and how it can be reported, to help reduce child exploitation in Cumbria.

All material to support this campaign, can be found by visiting: cumbriasafeguardingchildren.co.uk/itsnotok.asp

Holly Murphy, Cumbria Safeguarding Children Partnership said:

“We are pleased to be working in partnership with housing providers across Cumbria to raise awareness with staff and residents. 

“It is important that everyone can recognise the signs of exploitation and know where to turn to for help so that interventions can be put in place at the earliest opportunity.

“If people know what to look out for, they can take steps to help a child that is being exploited.

“This is an important campaign. We want to get the message out there that any child, in any community is vulnerable to exploitation, this campaign aims to raise awareness of this often hidden crime.”

Mubashar Khaliq, the NSPCC Local Campaigns Manager said:

“We are pleased to support this week of action as it is vital that we all come together to tackle child exploitation. We all have a part to play in keeping children safe, looking out for them as we go about our working lives or those in our local neighbourhood.

“So whether you have heard or seen something that’s worried you, or have concerns about the wellbeing of a young person near you and you’re not sure how you can help, contact the NSPCC helpline on 0808 8005000. You can also email help@nspcc.org.uk and our practitioners will listen to your concerns, offer support and reassurance, and help ensure children are protected when they need it most.”

Heidi Ware, Acting Chair of Cumbria Choice Based Lettings Partnership said:

“Protecting the wellbeing of the youngest and most vulnerable people in our society is one of, if not the most important things we can do across our communities. Cumbria Choice Based Lettings Partnership is proud to stand with our partners and speak with a united voice against the perils of child exploitation.”



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Organisations leading Cumbria’s It’s Not Ok campaign are working with other partners to launch a week of action to help housing staff and local residents spot the signs of child exploitation.