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20 July 2021

Local landmarks help tackle loneliness

Our lovely local landmarks are helping to tackle loneliness in care homes this summer. With travel abroad limited, more people than ever will be out and about exploring closer to home.

Whether visiting iconic buildings like Blackpool Tower, taking in the stunning Cumbrian countryside, or roaming the majestic moorlands of Pennine Lancashire, they are being encouraged to send a postcard of their favourite place to their local care home to brighten someone's day.

This is part of the latest Cards for Kindness campaign, which launches on Monday 19 July. Now in its fourth year, Cards for Kindness helps to tackle loneliness and isolation among the 11,000 people living in local care homes.

This year's campaign is particularly important as people are getting fewer visits because of the Covid-19 restrictions. Many residents haven't been out to see the countryside for more than a year.

Receiving these postcards helps to promote a feeling of connection to the local community, as well as initiating conversations about the landmarks among the residents and bringing back happy memories.

Research shows that these conversations can have many health benefits, particularly for people who are living with dementia.

Jane Brennan, Chief Nurse and Associate Director of Quality for NHS Chorley & South Ribble and NHS Greater Preston Clinical Commissioning Group, said:

Cards for Kindness is a brilliant way to put a smile on someone’s face and help people living in care homes to feel connected to their local community.

“We know that Cards for Kindness has made a big impact in previous years with residents and staff telling us how much joy the cards have brought and how they initiated nostalgic conversations about happy memories of summer holidays and trips gone by.

“It’s really easy to take part, there’s a list of care homes who have signed up to take part and free downloadable postcard available on the Lancashire and South Cumbria Health and Care Partnership website.”

County Councillor Patricia Bell, Cumbria County Council's cabinet member for adult social care, said:

"Covid-19 has increased feelings of loneliness particularly for those living in a care home. Staff are fantastic at helping to keep residents entertained and everyone has welcomed the easing of restrictions which allows more visits.

“However, there are still fewer opportunities to visit and feel connected to the local community. Cards for Kindness is a lovely way to overcome those barriers, connect to your local community and tackle loneliness.

"Receiving a postcard could bring back people's memories of their favourite spot or show them something new near a place they love as we focus on sharing local trips to landmarks and the countryside this year.

"Stimulating memories is a great way to promote conversation amongst residents and this type of discussion is also proven to help slow the onset of dementia.

“Helping others can provide a great sense of wellbeing, so you can benefit from sending a card too. It’s also a fantastic opportunity to get out and about, explore new places and connect with the environment.

"We want everyone to get involved with Cards for Kindness this summer. We're also encouraging schools and other organisations to take part."

Taking part is easy, simply address your postcard to residents and pop it in the post.

All the materials, including post cards to print out, are available on the Healthier Lancashire and South Cumbria website.

Addresses of all the care homes involved and instructions on how to take part are available here.

Those sending postcards are encouraged to share their experience on social media using #CardsForKindness.



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Our lovely local landmarks are helping to tackle loneliness in care homes this summer. With travel abroad limited, more people than ever will be out and about exploring closer to home.