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16 June 2022

Virtual playground opens up new way to keep active in Cumbria


A new virtual platform encouraging children and families in Cumbria to be physically active as part of their everyday life has clocked up an impressive 485,244 miles in its first season of use.

Street Tag is a mobile app that turns the world around the user into a virtual playground.  Points are gained by actively travelling to and from places, in addition to scanning virtual tags that have been scattered throughout the community.  Tags can be found on the route to school, in local parks, at local events and more or less anywhere and everywhere making it really easy to join in the fun.

With additional support from all six of Cumbria County Council’s Local Committees, a licence for Street Tag has been purchased by Active Cumbria, part of Cumbria County Council’s Public Health Team, and schools invited to sign up to the Street Tag app free of charge.  

Schools collect points as a team and can monitor their achievements and scores against other schools in the county.

Since launching earlier in the year over 94 schools have joined the initiative with Season 1 seeing some of the most impressive statistics from around the UK.  Over 4,200 players collected a total of 1,428,827 tags and travelled 424 million steps.

Now, ahead of the summer holidays, Active Cumbria are encouraging more schools to take advantage of the programme and sign up to Street Tag to support children and families to stay active in the school holiday period and join in season 3.

Active Cumbria Development Officer and Street Tag Programme Lead, Oliver Carswell, said: 

“Active Cumbria are delighted to be managing the Street Tag programme and are pleased that so many schools have benefited so far.  Research shows that in Cumbria over forty percent of children on leaving primary school are obese or overweight.  Offering schools, the opportunity to participate in Street Tag programme is just one of the initiatives we at Active Cumbria are providing to help tackle these issues.  The data really speaks for itself and shows just how easy the app makes it to be physically active and have fun whether that be on the way to school or whilst out and about in our communities.”

Orgill Primary School in Egremont is one of the 94 schools signed up to Street Tag. 

Deputy Head Teacher Holly Collins, said:

“Our school has had a really positive experience with Street Tag and have loved every minute of it.  It’s been a great way of keeping active for the children, staff and parents.  We came up with a few creative ways of keeping active and introduced a power hour lunch club where we walked around the town to collect the tags - it proved a great way for everyone to be involved.”

Cllr Keith Hitchen, Chair of Cumbria County Council’s Copeland Local Committee, said: 

“Here in Copeland we have a high percentage of children not meeting the Chief Medical Officers recommendations of 30 minutes physical activity both at and outside of school. As a council we are fully committed to actively creating new opportunities to make it easier for children and their families to be active every day and we are delighted to see the success of the Street Tag platform so far.”

Season 3 of Street Tag kicks off 20 July and schools interested in signing up can contact Oliver Carswell at Active Cumbria by e-mail to oliver.carswell@cumbria.gov.uk


Orgill Primary School, Power Hour Street Tag walk


Orgill Primary School Street Tag players


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A new virtual platform encouraging children and families in Cumbria to be physically active as part of their everyday life has clocked up an impressive 485,244 miles in its first season of use.